Deconstruction specialists

This made me laugh (should I get out more?): Rachel Bowlby in LRB, ending a discussion of J. Hillis Miller’s evolving ideas about the uses of literary reading:

“Out for a walk last week with a head full of Miller’s theoretical realities, I suddenly thought that I’d just seen the word ‘deconstruction’ on the side of a parked grey van. Assuming I must have misread this (misreading does happen), I went back, curious to see what it was that I’d managed to twist. I hadn’t misread it. The van was marked ‘Deconstruction specialists’. The company’s name was Protech. Based in Bexhill. There were fax and phone numbers – a proper landline. Below, in two neat blue columns, a list of the services offered. Concrete Cutting. Concrete Bursting. Concrete Crunching. Structural Works. Temporary Support. Partial Demolition. A whole history of literary theory, if that’s the way you want to look at it”.