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Using marketing practices to realize public values

Posted on 25 Jul 2016 by Clive

Here is the link to the Policy and Politics blog post by myself and Nick Mahony, discussing our recent paper on marketing practices and public action….

 

By Clive Barnett and Nick Mahony

Market segmentation methodologies are increasingly used in public policy, arts and culture management, and third sector campaigning. As one element of the growth of…

Source: Using marketing practices to realize public values

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This entry was posted in Blogs, Politics, Social Science and tagged market segmentation, Markets, Neoliberalism, public action, Public engagement, Public Sphere, social marketing by Clive. Bookmark the permalink.
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